A new chapter is beginning in Sofia’s cultural landscape. Today, we are excited to announce that the first steps are officially underway to create The Frame Art Gallery, a hybrid space dedicated not only to exhibiting art, but also to producing it. What is now an empty shell—bare walls, open floors, and quiet corners—will soon become a vibrant environment where creativity in all its forms can take shape. The Frame Art Gallery is being designed as more than a gallery. Our aim is to build a multifunctional creative hub, a place where visual artists, photographers, writers, designers, and thinkers can meet,

There is a special magic in every beginning. A blank page, a clean wall, an empty room—each one holds the quiet promise of what might come next. Today, with this very first article, we open the doors of White Cube Sofia to the world. Whether you found us intentionally or simply wandered here by accident, welcome. You are part of our first breath, our first step, our first “hello world.” White Cube Sofia was born from a simple but powerful idea: to create a place where art is not only seen, but lived. A place where creativity does not follow predefined