A new chapter is beginning in Sofia’s cultural landscape. Today, we are excited to announce that the first steps are officially underway to create The Frame Art Gallery, a hybrid space dedicated not only to exhibiting art, but also to producing it. What is now an empty shell—bare walls, open floors, and quiet corners—will soon become a vibrant environment where creativity in all

There is a special magic in every beginning. A blank page, a clean wall, an empty room—each one holds the quiet promise of what might come next. Today, with this very first article, we open the doors of White Cube Sofia to the world. Whether you found us intentionally or simply wandered here by accident, welcome. You are part of our first breath,